What is a business plan?

[ebarker]

Business plan -
- what are you 'in business' for, what are you trying to accomplish ?
- what's the strategy and tactics ?
- etc !!!

Question, actually 3 questions

Q. What does Krispy Kreme sell ?
A. goods. specifically donuts

Q. What does a barbershop sell ?
A. services. haircuts

Q. What does the Red Cross 'sell' ?
A. Their mission !!!

Moral of the story ?

Your team should have a business plan that explains what you do and and how you do it. If you have a mission or objective along the lines of an inspirational non-profit then you should be selling mission. If your audience 'buys' your mission then you will likely earn income.

If you are just exercising yourself in participating in hobby without impact, you are probably selling donuts.

A well run 'business' has a business plan. A well run non-profit 'non-business' has a business plan too !!

With all due respect to Krispy Kremes.