Girls in Engineering- Comic that explains it all

[JamesBrown]

Originally Posted by Andrew Schreiber

Why is it the engineering community's job to attract young women to the field? Shouldn't we merely be presenting the facts to everyone and letting them make an informed decision?

The engineering community should attempt to market it self to young women for the same reason marketing for any community or business should market itself to a new demographic. The group (young women in this case) has a resource (brain power) that is needed by the organization.

Just because the info that engineering is a beneficial and profitable field to get into is out there doesn't mean that the people we want to have see it are seeing it. Even the best products in the world don't market them selves.