FIRST Fundraiser: Selling LED "Lightbulbs"

[Brandon Holley]

Originally Posted by ebarker

The hard part, IMHO,

You have to sell a product that has a higher shelf price than a typical bulb, plus add in some profit margin for your team that raises the price even further.....

Total cost of ownership should be lower but it is still hard to get many people to buy the product because they tend to focus on the shelf price.

something to be aware of..........

This is a big challenge with current LED technology. However, with incandescents being phased out starting in 2012, until they are finally laid to rest in 2014, consumers are going to have to start looking at the problem differently.

The huge complaints with CFLs are the delayed on times combined with flicker and the blue light (high color temperature) the lights emit when being used.

With LEDs, consumers get the same instant on as you do a incandescent, combined with the warm (low color temperature) light that makes everyone feel warm and fuzzy.

Now add in the cost benefit and lifetime (~10 years+) and you end up with a very marketable product.

It may seem like a tough sell, but it most certainly is highly marketable. It's all about informing the customer of what's important.

-Brando