pic: JCPenny Shout Out to FIRST on a Commercial

[Cyberphil]

Originally Posted by RoboMom

http://jcpenneyafterschool.org/

I am surprised there isn't more publicity for these 2 special promotions. Runs until August 27.

Andy - did they ask you if you wanted to round up your purchase?


>>For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million to life-enriching programs across every jcpenney community.

To bring greater attention to the afterschool cause, jcpenney is stepping up its commitment by launching an inspiring new philanthropic initiative called “pennies from heaven.”

FIRST supporters can also help to advance the cause by logging on to jcp.com/pennies and participating in the “pennies from heaven challenge.”

http://jcpenneyafterschool.org/who-we-help.aspx

By joining the challenge, participants can complete various activities online that will ultimately help generate a donation to the FIRST afterschool cause.

Once participants collectively earn 100 million “virtual pennies” as a result of their online activities, jcpenney will donate an additional $1 million to its afterschool partners, of which FIRST is one! <<

Ok. I now have an even greater new-found respect for JC Penny. Absolutely incredible!