pic: Leveraging FIRST members?

[DonRotolo]

Originally Posted by vivek16

What they call getting involved with local teams at minimal effort, I call sponsorship.

Originally Posted by lilstogi11

Don't look into the words too much.

Originally Posted by Cory

Companies rarely donate out of the goodness of their hearts.

Exactly. And, you see, this represents a significant business opportunity for these 'other' companies who feed off the NI business. 40,000 new customers is not a trivial number. Andy and Mark have made a full-time business out of it, but do we call them un-GP for taking our money?

Remember, if it was written like "Here is a chance for you to donate money to a high school robot team" how many businesses would show an interest? None. It has to be written like it is to attract them.

It's the perceived income that attracts them, they will make money and develop really cool stuff for our teams, sell it inexpensively to us, and get hooked when they stop by to see what we're doing this January.

Think of it as bait for the unwary. Once they're hooked, we got 'em. So, who's leveraging whom?

Don


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