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Unread 09-13-2017, 11:01 AM
Andy Baker's Avatar Woodie Flowers Award
Andy Baker Andy Baker is offline
President, AndyMark, Inc.
FRC #3940 (CyberTooth)
Team Role: Engineer
 
Join Date: May 2001
Rookie Year: 1998
Location: Kokomo, Indiana
Posts: 3,449
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Coopertition Story

I experienced something last week that you all may enjoy hearing about.

Kokomo Economic Development group asked me to give a speech on the creation and lessons learned in creating AndyMark. I've given this speech many times locally, and it seems to be well received.

One of my lessons learned is to work with other companies within the market in order to grow the market. If the pie is bigger, then all of our pieces of pie are bigger. I use the example John Abele gave me many years ago about how the pace maker manufacturers had to work together back in the 60's in order to get the market (doctors and patients) to accept this technology and therefore grow the market.

After the presentation, one of the local entrepreneurs came up to me and we had this conversation:

Them: "There's a word for that, you know."
Me: "What do you mean?"
Them: "When competitors collaborate, there is a word for that."
Me: "OK"
Them: "It's called coopertition. It's a new term in business!"
Me: "Well, that's cool. Coopertition was founded within FIRST, and it serves as part of FIRST's mission. I know the guys who created that word!"

It's a small world.

Andy B.
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