FIRST Email - Introducing Evolution of the FIRST Logo

[Venkatesh]

Last time they changed the logo (last year or the year before), the edit was a minor one, which some people favored and some opposed.

This time, I can't see any praise for the new logo. The old one was clean, elegant, and extremely effective. The message I got from it was that from the simplest building blocks of shapes, the triangle, circle, and square, anything that could be imagined could be built. The straight-line approach and the bold lines and colors on them indicated simplicity, not a new "suaveness". I will continue to use the old logo whenever and wherever I need to use a logo.

[Dorienne]

I kind of like the logo. It's just more different and FIRST has become warped -- in a good way. =D

*grumble* Now I need to change my avatar... *grumble*

[Alexander McGee]

Personally, I think it's awful. I like the old one much better. Maddox's article about "extreme advertising" sums up my feelings for this. It doesn't even look better with the circle completed. The words FIRST shouldn't be offset, and there shouldnt be a difference in lettering position. And, I am just not a fan of the angled triangle, circle and square.

Oh well. Things change. We've just got to adjust I guess.

[dlavery]

Considering the alternative logos designs that they COULD have used (), the new one isn't so bad...

-dave

[JoeXIII'007]

Originally Posted by dlavery

Considering the alternative logos designs that they COULD have used (), the new one isn't so bad...

-dave

VERY TRUE!!!! But, I look at the old logo and I think 'FIRST is really something' and then I see the new one and I think . In fact there is a lot that can be done to the new logo to make it look much better:

-Outline the corners of the triangle, square, and circle to give it a nice, tech look.
-Space out the 'FIRST' letters and center align the word.

Otherwise, I'm willing to accept the new logo.

[roboticsguy1988]

I agree with a lot of the topic replies in this thread. The new logo is worse than the older one, and it does look like a cartoon, and it does look like something meant for FLL. FIRST could have made a better logo if they really wanted a new one. The old one really looked more professional, and a lot more attractive.

I also feel that the standards are somewhat strict , however, i do realize that they have to be to a certain extent. Also i think that they should have two separate logo's one thats animated for such things as websites, animations, videos, etc. and then another thats still for things like Shirts, Printouts, Banners, etc.

[Billfred]

Originally Posted by dlavery

Considering the alternative logos designs that they COULD have used (), the new one isn't so bad...

-dave

I want to point something out. Look at the O and S in Microsoft. Then look at the S and T in FIRST.

I'll give you all a minute to shake in your boots.

[Alexander McGee]

Originally Posted by Billfred

I want to point something out. Look at the O and S in Microsoft. Then look at the S and T in FIRST.

I'll give you all a minute to shake in your boots.

Wow. You're absolutely right. That is frightening.

I think the new logo looks a lot like: Someone attempting to recreate the old one, having only seen the old one for a split second, and having NO graphical experience whatsoever.

I am frankly bewildered with the seriousness that FIRST has placed on this. I understand the importance of creating a new logo, but it is as if they expected us to hate it, but demand us to adapt regardless.

As someone who has been involved with FIRST since the conception of FLL, I have grow quite attached to the old logo. It means something to me. It brings back memories. Very good memories. This new logo probably wont upset people who haven't been involved as long as I, but you who have been in this as long as I know the feeling.

I just don't like it.

[David Kelly]

Originally Posted by Billfred

I want to point something out. Look at the O and S in Microsoft. Then look at the S and T in FIRST.

I'll give you all a minute to shake in your boots.

The O is opening its mouth like pacman to eat the S.

[Dorienne]

Originally Posted by Billfred

I want to point something out. Look at the O and S in Microsoft. Then look at the S and T in FIRST.

I'll give you all a minute to shake in your boots.

AAAAH!!! No! =( Now I don't like it...Scary.

Originally Posted by magnasmific

Is there somewhere we can write letters to, or a petition, to a specific person at FIRST to change it back to the old one?

Not too sure if that's possible. I think they're pretty solid on this change, if you read the Q&A on that page. *shrug*

[Kit Gerhart]

I guess I don't care much about the logo one way or the other, but there is one thing about the new one I don't understand. Why did they put lots of space between the first three letters of FIRST and then run the "S" and "T" together? They did what I was taught NOT to do when I learned to letter in drafting class. Of course, drawing with pencils is obsolete, so maybe that explains it.

[Cory]

God that's ugly.

If that's the best logo they came up with when they were revising it, I don't even wanna see the others.

[Jeffrafa]

Alright - i'm not usually too big on commenting back about things such as this, but i'm gonna put in my say anyways.

I wasn't too sure about the logo when i initially saw it today, but i actually think its alright. It'll just take getting used to for people. There's a lot of comments about how the triangle is too big, the square is turned too much, and the words should be centered, but i think those things are actually fine how they are. The words being offset helps balance the triangle being larger, and the cartoony look to the shapes seems to help represent that FIRST is still all about having fun and learning at the same time. I've tried to imagine the same logo, only equalized shapes and centered lettering and i think it'd look much worse than this does - the differences make it creative and cool. I particularly like the bold, italicized FIRST - it gives the feeling of moving forward and progressing as well as the bold helps it to stay as a strong logo instead of just seeming silly.

I will agree with that it looks much better on black than on white because of the circle not being defined - but overall i think it is a good change and just the initial response from people is reacting to the change.

I'm sure much more time went into developing this new logo than many of us would guess. It most likely went through being selected out of many different ideas for logos, then refined countless times to what we have now. They certianly didn't tell someone two days ago to draw up a new logo for FIRST, they have probably been planning this for weeks.

To sum it up - I'm generally in support of the new logo, it was a good change for FIRST. As others have said, it would be nice to see something from first explaining more of the reasoning behind the change and maybe some reasoning to specific points of the design, but even if this does not come I am still in support of the logo.

[D.Stephenson]

dislikeing the new logo, but then i dont like change...

a few years ago we were thinking of changing our team logo, but in the end we didnt, because you shouldnt change somthing that represents the team or in this case a society of robotics teams.

I liked the old one, it was clean and defined with the black edging

[ShadowKnight]

I was looking at it today actually and I like it...it actualy seems cleaner and crisper to me...