FIRST Email - Introducing Evolution of the FIRST Logo

[Billfred]

Alright, so I looked at the standards file. And I have to say, on black this logo is vastly better-looking.

I think my main beef is simply the circle having no definition of the edges on white...but that's just me. But it's growing on me. Fast.

[Joe Matt]

Originally Posted by David Kelly

After staring at the logo for the whole afternoon and after reading the Q & A and the document, I think that this is an excellent move on FIRST's part. Everybody talks about how FIRST needs to do a better job of promoting itself. FIRST took that step that we have been pushing them to do to help give FIRST a real identity. This is very similar as to what FedEx did when they decided to "re-brand" themselves from Federal Express to FedEx.

FIRST is a much different program than they were back in 2000 or so when they changed from the flat logo, to the 3-D looking one. I believe that made a positive impact for selling their brand. Right now, I see FIRST in it's 3rd generation. I would separate it out with these time periods of 1989 - 1998/1999, 1999/2000 - 2004, and finally 2005 - future. FIRST is selling a brand, and needs to make itself more widely known or accessible to help create more growth and support. I think FIRST made an excellent decision in putting together the guidelines for the "do and do-not's" of their logo. The FIRST brand needs to have the same look everywhere that they are publicized and seen.

I think that we should all praise FIRST for taking this HUGE step in what we all have been asking them to do, promote itself. This was a business decision and one that I believe will have a huge payoff down the road.

Good work FIRST!

So a cartoony logo that belongs in Toys'r'Us is supposed to show off gracious professionalism how? Quick question Dave, is there anything that FIRST puts out you don't like?

Wow, I guess we are almost there, perfect marketing....



(In defense of the logo, I like the B&W one a lot, just the colored one sucks)

[David Kelly]

Originally Posted by JosephM

So a cartoony logo that belongs in Toys'r'Us is supposed to show off gracious professionalism how? Quick question Dave, is there anything that FIRST puts out you don't like?

Wow, I guess we are almost there, perfect marketing....



(In defense of the logo, I like the B&W one a lot, just the colored one sucks)

Constructive criticism is the only kind that ever helps. Never did I say that this is the coolest logo ever and that they are going to make billions off of the new logo. I've stepped back and looked at why FIRST is doing this change. This is not something that just happened overnight and done by some middle school kid, like some of you seem to think. Just take a look at the documentation that was published with logo. Companies pay thousands of dollars and lots of time with consultants. This logo is MUCH simpler, and simple is good. It gets the point across without jumbling the message. Look at logos from companies such as Delphi, GM, Ford, CNN, FOX, and Sony. I could just go on and on forever naming BIG companies with very simplistic designs. I imagine that the same attitude was expressed at FIRST when they showed the new logo to the staff. I'm sure some may have no liked the decision, but they agreed that it is in the best interest of FIRST and all the stakeholders to make a move in this way.

As I said before, FIRST made a business decision and put lots of effort into this, although many of you would not agree with this (and also believe that I never criticize FIRST because I am trying to suck up to them so that I can get in on the inside to get secrets or work for them). I only criticize constructively, there is no reason to be all negative and cry about every single decision they make because you may not like it or want to know why they made such a decision. FIRST is not filled with a bunch of retards that don't know what the heck is going on.

[n0cturnalxb]

I think I mainly don't like the logo from a more artistic perspective. It's just.. not balanced, and balance is really important when it comes to visual appeal (at least, to me). Yeah, this might not mean much coming from a high school senior who's only been involved in FIRST since 2004, but..

The triangle's too tall/too high up compared to the rest of the shapes
The square is a bit too skewed.. reverse it a little and make it look more like a square than a diamond and I'll be okay with it
As for the text .. I don't really like the offset and would prefer a more spaced out, centered version..

But.. yeah, it's up to FIRST, obviously. If they feel that this embodies the changes that have occurred within FIRST.. then, okay. It's their logo. I hope they do release a more detailed explanation of the changes, though.. till then, I'll go read the logo standards guide.. thing.

[edit]
Thanks, dez250, but I've read everything and downloaded everything I could or should read/download. I still don't understand the exact reasoning behind the exact design that they settled on, but I'm okay. I'd still greatly appreciate it if FIRST ever comes out with a more detailed description of the reasoning behind this exact design.. but then again, I realize that this might not be possible. -shrug-

The logo's growing on me, though.. I guess. I'm still iffy about the balance but.. oh well. It does look a great deal better on black than it does on white.

The logo standards are ... very strict, though. I guess I'll have to rethink one of my preliminary website designs

[ShadowKnight]

I would agree that a more detailed explanation of what changes they believe the new logo embodies would be appreciated by the FIRST community. The community will definately move on (in three weeks this will be old news anyway)

[JulieB]

way to sharp i dont like it

[n0cturnalxb]

.... I'm actually beginning to like the new logo, now. It looks sexy on dark backgrounds

I still think everything's slightly too skewed.. but I guess I'm getting used to it.