Thoughts on new US FIRST splash page?

[basicxman]

http://usfirst.org has a new splash page featuring will.i.am and an introductory video for the public eye.

Frankly I can't say I'm a fan. While the video might be appealing, a giant phrase across the top saying "You guys are cool" is not very catchy. First of all, we've always been cool - why is it a surprise now? ()

It seems the only way to get to the regular website is to click the FIRST logo which is really unintuitive.

I love that will.i.am has come and promoted FIRST, but they're really over doing it here.

Your two cents?

EDIT: I could actually see this splash page increasing the bounce rate, not decreasing it
EDIT 2: Just saw the video with sound, they really need to take that down. Wow.