"i.am.FIRST -- Science is Rock and Roll" airs August 14th

[nlknauss]

Check out the ABC press release on "i.am.FIRST" ABC special filmed at World Championships this year.

http://www.usfirst.org/uploadedFiles...STversion2.pdf

Looking forward to it!

[kstl99]

Thanks for posting this. Seems like a great use of the will.i.am name to attract viewers who would not otherwise watch a FIRST special. I am looking forward to it because I was unable to go to the championship.

I still wish he would wear the FIRST hat Dean gave him at the kick-off.

Originally Posted by kstl99

I still wish he would wear the FIRST hat Dean gave him at the kick-off.

As do we.

[rsisk]

Help an old guy out here....

Do I promote this as will.i.am and FIRST?

or Black Eyed Peas and FIRST?

Is it correct to promote the man or the group?

[JamesBrown]

Originally Posted by rsisk

Help an old guy out here....

Do I promote this as will.i.am and FIRST?

or Black Eyed Peas and FIRST?

Is it correct to promote the man or the group?

Not knowing the make up of the show I would promote it at will.i.am, from the Black Eyed Peas, and FIRST. will.i.am is really establishing his personality and brand outside of the BEPs, however I still think there is value in tying him to the BEPs.

[Molten]

Originally Posted by rsisk

Help an old guy out here....

Trust me, your not the only one with this confusion. How do I apply for early membership into the GOM club? Perhaps I should ask IndySam for details.

Jason

[dag0620]

I must say I'm pretty excited for this. It's going to be some great publicity for FIRST.

[Taylor]

I'm struggling to bridge the gap between BEP and Rock and Roll. Just because a classic rock song is sampled in your tune doesn't make you a rock n roller.

[Alan Anderson]

Originally Posted by Taylor

I'm struggling to bridge the gap between BEP and Rock and Roll.

I've decided to give up and just pretend to be enthusiastic about the whole thing.

[Libby K]

Originally Posted by JamesBrown

Not knowing the make up of the show I would promote it at will.i.am, from the Black Eyed Peas, and FIRST. will.i.am is really establishing his personality and brand outside of the BEPs, however I still think there is value in tying him to the BEPs.

It is will.i.am that approached FIRST to make the show, but the BEP are the performers so I would say "will.i.am, of the Black Eyed Peas and FIRST"

I am SO excited for this show. The concert was a HUGE moment for FIRST. I've been lucky enough to see some of the material from the show (I'm interning at FIRST Marketing, so promoting this is obviously a big part of my job) , and I was fortunate enough to get some time to talk to will.i.am and his mom (who presented Dean's List with my grandmother) at the Championship. HE GETS IT, guys. He really gets it.

August 14th, 7pm on ABC. One more step toward a culture change for us all.

[IndySam]

Originally Posted by Molten

Trust me, your not the only one with this confusion. How do I apply for early membership into the GOM club? Perhaps I should ask IndySam for details.

Jason

We don't have a club, you'll know when you get there.


But this GOM is excited for this show. I can't say I enjoy there music but anything that puts FIRST in the spotlight can be good.

[Conor Ryan]

I actually heard an 30 second clip advertising this on Satellite Radio today. Cool Beans!

[rmhooks573]

there was a miley cyrus, justin beiber, and britney spears there? does anyone recall seeing these people? i don't

[Billfred]

Originally Posted by rmhooks573

there was a miley cyrus, justin beiber, and britney spears there? does anyone recall seeing these people? i don't

I recall there being several pre-taped bits during the breaks in the performances there (Jack Black and Snoop Dogg come to mind immediately--I've slept since). Perhaps they're in that group?

[Peter Matteson]

Originally Posted by rmhooks573

there was a miley cyrus, justin beiber, and britney spears there? does anyone recall seeing these people? i don't

I was surprised to hear that over the weekend as well.