What is the best way to find sponsers?

[Chris_Ely]

Over the past few years, my team has been struggling to find sponsers. As the new team leader for next year, I want to find out what the best way is to find sponsers that will be reliable for years to come. What is it that we need to do to prepare for a meeting with a potential sponser? Also, we have had trouble motivating new members to realize that we need sponsers and to put the time in to actually get them. How would we motivate them?
Any help would be much appreciated.