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Next time someone asks you if FIRST is like battle bots I guess you can say yes....I saw this while searching for inspiration for my new battle bot.
Discussion
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01-08-2006 14:29
Andrew Blair
Re: pic: Battle FIRST?
Huh, I guess google threw a little more into the bargain. Publicity is good, but this one's worded a little badly.
01-08-2006 14:45
Richard Wallace
Re: pic: Battle FIRST?
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Originally Posted by Andrew Blair
Huh, I guess google threw a little more into the bargain. Publicity is good, but this one's worded a little badly.
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I'd also say it doesn't matter how or why someone new finds out about FIRST. What we do to inspire and involve those potential new FIRSTers after they've found us is much more important.
01-08-2006 14:52
Madison
Re: pic: Battle FIRST?
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Originally Posted by Andrew Blair
Huh, I guess google threw a little more into the bargain. Publicity is good, but this one's worded a little badly.
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01-08-2006 15:28
Adam Y.
Re: pic: Battle FIRST?
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Originally Posted by M. Krass
Google has nothing to do with it. That's paid advertising -- someone is advertising on those search words on FIRST's behalf.
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01-08-2006 16:16
Madison
Re: pic: Battle FIRST?
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Originally Posted by Adam Y.
Actually, it's free. FIRST is one of the recipients of Google Grants (Beta). http://www.google.com/grants/recipients.html
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Yes, that's true. We've talked about this before around here in the past. FIRST receives the service for free, but that ad placement is a 'paid search' result, generally speaking, and someone is deciding on FIRST's behalf what those ads say and for what search terms they appear.
01-08-2006 18:52
artdutra04
Re: pic: Battle FIRST?
Even though comparing FIRST to Battlebots may seem like a bad idea to many of us inside the FIRST community, let's think about something. Practically everyone in the United States knows what Battlebots is from the television shows, but not many can identify what FIRST is. Obviously the marketing people/focus group responsible for this ad thought they could reach a wider audience by putting "Battlebots" in there.
Once involved in FIRST though, they will see the gracious professionalism and know then that although this is similar to Battlebots, its more like a "gentleman's sport" than Rock-em, Sock-em robots. But by then they will already become FIRSTified and addicted to FIRST, so the means of how they became involved would be trivial.
01-08-2006 18:55
Karthik
Re: pic: Battle FIRST?
I was pretty shocked when I saw this advertisement. For years there's been this attempt to distance FIRST from Battlebots my a majority of the community. I can't actually recall if this was ever done on an official level, or in any of Dean or Woodie's speeches. I do know I've heard many a FIRSTer say "The most annoying thing is when I talk about FIRST and someone says, "hey isn't that like battlebots" ". Kind of ironic.
I have to agree with Richard. It's all about getting as many people involved with FIRST as possible. Targeting the "Battlebots" keyword is just smart business. However, I am curious how those who are "Anti-Battlebot" feel about these ads.
01-08-2006 19:19
Billfred
Re: pic: Battle FIRST?
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Originally Posted by Karthik
I was pretty shocked when I saw this advertisement. For years there's been this attempt to distance FIRST from Battlebots my a majority of the community. I can't actually recall if this was ever done on an official level, or in any of Dean or Woodie's speeches. I do know I've heard many a FIRSTer say "The most annoying thing is when I talk about FIRST and someone says, "hey isn't that like battlebots" ". Kind of ironic.
I have to agree with Richard. It's all about getting as many people involved with FIRST as possible. Targeting the "Battlebots" keyword is just smart business. However, I am curious how those who are "Anti-Battlebot" feel about these ads. |
I'm just surprised that there's still lots of searches about it.
01-08-2006 19:48
Madison
Re: pic: Battle FIRST?
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Originally Posted by Billfred
I'm just surprised that there's still lots of searches about it.
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