This will probably wind up being a lengthy reply. Sorry if you don’t like that sort of thing, but it’s an interesting question, and might yield some interesting answers.
First, it may be important to clearly dilineate the difference between Disney as a corporate entity and Disney has as an American icon. Both have positive and negative aspects.
On the most general levels, I like Disney a lot. I’m something of a fanatic, really, and many of my interests are formed around Disney-related things.
As an icon, the primary concern I see from people that have a distaste for Disney usually deals with two different things. First, there is a sentiment that everything is fake and sterile. Second, many people, especially as they age, tend to regard Disney as a childhood icon. In some ways, it’s almost popular to have a distaste for Disney during adolescence, as it marks part of the passage into what is perceived as ‘adulthood’.
I’ll talk about each of those points a bit, in how the Company has, in my mind, handled them, and how they are meant to exist.
Of course, these are just my feelings. Also, they’ll primarily deal with the theme parks, as that’s what’s closest to my heart.
The idea that Disney’s theme parks are not real is probably something that, though a point of criticism from a jaded public, is one of the company’s greatest achievements. Disneyland was conceived as place precisely to allow escape from the ‘real’. It was designed as a show that could transport a guest anywhere in their imagination. In the span of a few hours, you could be anything from a pirate to a astronaut to a fairy. You could travel the Rivers of America, or take an exotic Jungle Cruise. No place else in the world allowed such an escape, especially for the masses.
With a such a design philosophy, an unorthodox approach to entertainment wasn’t just a brilliant idea, but an absolute requirement. Nothing that happens in a Disney theme park happens on accident. Their design is, almost literally, a science. This, in my mind, is amazing in its own right.
Even more amazing, though, is how well it succeeds. Disney is responsible for creating some of the most memorable, utterly stunning panoramas, vistas, and immersive environments ever created. Without the use of altered perception, these things would not be possible.
I could babble endlessly about the unique design challenges and solutions that are found throughout Disney’s parks, all over the world. But, that would omit mention of one crucial aspect that is very difficult to quantify; human emotion.
Human emotion is, in truth, what drives a Disney park. It’s in the emotion and character of the guests, and Cast Members, and everyone behind the scenes who are responsible for every detail in the park. It’s their carefully crafted illusion, really, that is usually capable of overriding one’s sense of responsibility and connectivity to the ‘real world’. It is their innate knowledge of what it means to have fun that really makes everything work.
This, somehow, is related to the second common reason why people dislike Disney. Our society teaches us that, to be an adult, requires that you be serious and responsible and in touch with reality. The fanciful dreams and nightmares of childhood often hold no place in our adult lives. Perhaps this construct exists as a way to separate our generations, though, to what benefit I can’t be sure. As such, some people tend to view Disney as being a relic of their childhood. Furthermore, they isolate and focus on the idea that everything is ‘fake’ as way of negating its positive influence on imagination and creativity, while simultaneously categorizing it with childhood fantasy.
They are so successful at this, in fact, that they lose their ability to be involved in the emotion of the place. They are so involved with being an adult that they forget what it means to be a person, and they forget what it means to laugh and dream and smile.
For those of us who are still in love with the experiences created at the parks, it’s that very ability dream and step outside of ones self that is most alluring. It’s a refreshing breather from the pressure of the real world, and it’s a place where, to paraphrase Walt Disney, adults and kids can have fun together.
Their is a fundamental element of traditional storytelling that exists within the framework of the Disney company that can seldom be found anywhere else in the world. It’s nearly a lost art. Storytelling is what separates the Disney theme parks from every other theme park in the world. It allows for families, friends, and all people from all generations to enjoy life together. There is no gap created by age, or race, or socio-economic background. Everyone, together, is trapped with Wendy and Michael aboard Captain Hook’s ship. Everyone has to face the drunken, looting pirates; together.
When you go to Six Flags Anywhere USA, they might have the biggest, scariest, fastest roller coaster on the planet. But, by its nature, that roller coaster tells no story, and creates privileged groups within the larger whole. Disney, traditionally, has not done this. Everyone can experience the fun of Mr. Toad’s Wild Ride.
Of course, that has changed somewhat in recent years, and it’s a trend that is somewhat disturbing. In some cases, with attraction such as the Twilight Zone: Tower of Terror, Disney has created the best attraction of its genre in the world, though it does stratify their guest population into groups of people who can and cannot ride. Similarly, though not nearly as successfully, some Disney efforts have catered exclusively to small children, isolation them from the older generations.
This is among the worst problems facing the company today, I think, along with a lax attitude toward maintaining the level of quality previously associated with Disney, the icon.
On a personal level, I am fascinated by Disney’s theme parks precisely for their ability to transport the guest to any place at any time. It’s a unique form of storytelling, unlike novels or movies, because of its ability to directly involve the guest in every part of the action, or comedy, or drama, or romance.
For me, the chance to work for Walt Disney Imagineering, which is the division primarily responsible for the creative development of Disney theme parks, is a chance to exercise boundless imagination in an environment that nurtures creativity; all while being paid
There are few other places in the world that encourage adults to think like a child, and that’s a shame.