Evolution of Team Logos

This last week our Business & Marketing team began gathering all of our teams previous logos used in branding across documents, banners, shirts, etc. we’ve been around since 2000 and had a name change in 2011-2012.

I’m curious if other teams have a master document to keep track of this type of stuff and if anyone has a sheet/collection of their old logos they want to share here.

It’d be cool to see how teams logos have evolved overtime.

Previous Artwork

Current Artwork

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We’ve got all the logos, in SVG and PNG formats, for the team logos and sponsor logos in a google drive. Never thought of making a timeline sort of graphic. I love looking at these for sports teams, seeing how their helmet logos or jersey logos change over the years.

BIG question: what prompted the name change in 2011/2012?

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I love this, and have been trying to do the same for my team. So far, the only logo archive we have is what I have done as a former student, and current adult. I can’t wait to have it all laid out like you do here.

On the topic of logo archiving, I want to share my favorite FRC related personal posession: My team’s flag from 2009.

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The logo from our first year only exists on the t-shirt a few of us still have, and the t-shirt isn’t even in the team colors we’ve had since our second year. But no digital copies remain, it wasn’t anything special. Since then, we’ve had a few small variations on our logo, but it’s been pretty much the same.

Current (since 2015)

Prior:

Variation:
Robette banner

Original proposal (2008):

The biggest variation was for our 10th anniversary - you can’t tell in the photo, but the logo is made up of all of the names of everyone who had been involved with the program up to that point.

And just for fun, there was originally a “male version” of our logo, that I think I still have on an old t-shirt.

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We took a two year Hiatus in 2010 and 2011. We were able to keep our low number, but with an all new coach, new team, new room, same school and school district, it was decided to do a rebrand. The original G.E.A.R.S. name was an acronym but I can’t even find what it was meant to mean after looking for 10 years now. I joined the program in 2012 and began trying to put together a website and other stuff but couldn’t find much of the old artwork at all. Eventually I found the mentor who did the graphics and got his archive. That filled me in on some history but I’m still missing a lot of information.

Our team was not great at leaving a digital footprint. Looking back on CD I found one previous team member who discussed being on G.E.A.R.S. in 2008 it seems like. They got our number wrong and said they were on 483. We’re 453. I take that back, also found a post in 2007 asking for old Camera code. I think they had a lot of heart but didn’t leave any documents so we started from scratch again as rookies

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Being a relatively young team, we don’t have that many re-designs. I think we are pretty happy with the current branding, so I can’t see our list growing much more… but you never know :woman_shrugging:

However, keep your eyes peeled for a 10th anniversary logo and merch hopefully to come this year :crossed_fingers:

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Does being a part of Lapeer Robotics mean all of the teams have certain items they have to include or similar styling rules?

This might be a bit out of date from the Lapeer Robotics website, but in FRC there’s two teams at least afaik

Same for my team. I think we have used the same name and logo since 2015. Whenever I was a student, I made the branding standards and logo vector file in 2018. I was imagery lead and wanted to make sure everything held together over time.

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Short answer, no.
Currently 1684 and ourselves (5460) are the only members of Lapeer Robotics. Neither team is required to include Lapeer Robotics logos within their branding. Both teams have their own brand and styling. Both teams do use a similar color scheme (green and blue), being that those colors are our school district colors.

That website is very outdated and I’m hoping to get it updated at some point. Lapeer Robotics is an organization that is aimed at supporting all robotics within the county. However, there have been several significate hits to programs within the county over the last couple years (@COVID).
We hope to re-develop programs throughout the community to be more self-sustainable.

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Matt better start wearing that Thor costume again!

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3161 hasn’t changed their logo much in the 14 years we’ve operated as a team.

2019-Present:

2012-2018:

2009-2011:
blocks_image_0_1


The logo is based off of our school’s sports team, which itself is based off of the Tennessee Titans’ logo.


It’s supposed to resemble “HT”, which is our school’s initals, although the imagery has faded away as our logo developed.

Feel free to check out a bit on our team’s 2019 branding refresh here: Stefen Acepcion - Team 3161

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Oldest digital logo I can find
image

Our Logo Since 2014

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image

Less muffin.

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Our team has evolved a lot in the last nine seasons, trying to find a branding logo that stuck with us. We’re finally at a point where we’ve got a logo that’s adaptable and useful for our branding and that was designed by a team member. It’s been a long road to get there. Here are our logos over the years.

We started with a team-designed logo in 2015, but one that was pretty basic and not as adaptable as we’d have liked:


From there, we went to a logo in 2017 pulled from some commercial art that was cool, but hard to reproduce and didn’t help our branding:

Then we had three years doing season-specific logos that were neat, but definitely didn’t advance our branding efforts:
2018 PowerUp logo
2018 8bit Tiger Logo
2019 Deep Space logo
2019 Deep Space Logo
2020/21 Infinite Recharge logo

Finally, for the 2022 season, our communication and marketing produced our current logo, based on what we call the “clawmark image” at it’s core. This has finally given us an adaptable logo that we can use in all our branding:

I think we’ll be keeping this one for a good while.

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For your current logo you should make up a color by numbers of the face as a giveaway to kids who visit the pit. The artwork style is just perfect for it

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That is an excellent idea! I’ll pass that along to my comm & marketing team.

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We did a font cleanup in 2022 when we launched Plus One. Matrix Tall was looking very 1996. Notably the L’s and T’s. Additionally, we moved the original flying W to be the 111 branding, while the filled in flying W was launched as the program level logo.

Old:
image

New:

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We went through a few rounds of revision to go from a hand drawn logo to a vectorized logo over the first six years as a team.

2023 Season Rebrand

After our 2022 season, the team expressed a desire to update to a cleaner looking logo. Below is the full logo, which in practice, is used seldomly.

We also created a brand standards guide to go with the new brand. This shows off the icons that have ended up being used most frequently. We printed a couple copies for use by the team as well as showcasing at competitions and they have been a hit.

Brand Standards.pdf (1.9 MB)

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Our team rebranded in 2023, switching from the the first logo the team created in around 2008.

Our new branding includes standard fonts, colors, logos and more:

Large Logo:

Color Palette:

Fonts:

FMS Avatars:

YouTube Channel Banner:

All of our branding resources are housed in a Google Drive folder, easily accessible to all team members. This also helps keep branding standards standard. A branding handbook is in the works.

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1293 has had three eras.

Rookie Era (2004-2005)

This logo was used in 2004 and 2005, reflecting the mascots of the three schools 1293 served at the time (a fourth hadn’t been built yet).

Sawblade Era (2005-2008)

The 2005 robot, known as Ockham’s Razor (no, I don’t know why we spelled it that way) inspired a saw blade motif that ran for several years. It died out after a disastrous season in 2008, not just in on-field results (1-9, 35th of 36 at Palmetto) but also in a nobody-really-liked-how-we-got-there sense, which spurred a search for better balance.

Yin-Yang Era (2009-present)


Balance came in the form of the yin-yang motif that the team adopted in 2009 and evolved since. The team rebranded to Pandamaniacs for the 2014 season, and at that point the yin-yang turned hexagonal.

I got a bit more hands-on with it in 2019; we knew the bag was going away, and what started as a joke about dazzle camo to ward off design convergence became an op-art pattern that’s become a staple of our modern branding. We use semi-transparent red to subdue it enough for text and logos.




And that pattern led to the special 20-year logo and avatar we used in 2023.



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