We’ve got a new look! *FIRST *has launched a new *FIRST *brand complete with a redesigned website, new url, and updated logos! Every so often, great brands need to be refreshed and updated to stay current with the times and to help enhance their recognition and awareness. That’s what we are doing with the *FIRST *logo, icon, colors, fonts, and website. Learn more about these exciting new changes from *FIRST *President, Don Bossi.
Besides for the logo change, they also did away with the acronym logos, they adjusted the colors of each program, changed the name of Jr. FLL to *FIRST *Lego League Jr., and changed usfirst.org to firstinspires.org
I see the new website launched, though the dashboard still refers to Junior FIRST Lego League (not FIRST Lego League Jr.), and the YouTube channel still has the old logo. Do we know when they will release all the new branding and graphics on the website?
Edit: Also, the Programs>FIRST [program] menu now brings up a submenu for About, For Teams, Game & Season, etc. so you don’t to click so much as earlier with the beta site.
Edit2: About>Press Room>Brand Standards. And it looks like they’ve announced the next FLL game name: Animal Allies.
Well, they are (still?) officially incorporated as The United States Foundation for the Inspiration and Recognition of Science and Technology (USFIRST).
For Inspiration & Recognition of Science and Technology Inspires dot org.
Add this one to the list of RAS Syndromes like MSDS Sheets, LED Lights, PIN Number, RAGE Event, ATM Machine, AC Current, LCD Display, HIV Virus, LAN Network, RF Frequency, and BBS Systems.
This site is still a work in progress. As you navigate through it you will find links that are not working yet, such as the quick link to VIMS.
Great start though.
You can, but in a world of searching Google and using a direct link I think kids will struggle. I can find the information I want just fine, I just don’t want to go looking for it when it used to be a two second search and click. I’ve become spoiled in the ways that Google has made life easy…
My biggest grievance is the stress put upon moving to the new logo, all while Don Bossi is wearing the “old” logo, sitting in front of a large poster of the “old” logo.
How can we look as “One Brand” when the production of the video itself is still using both brands?
As a red-green color blind individual, I really dislike the color changes. At a distance, the old colors were easy to distinguish. Now, for me, FTC, FLL, and JrFLL kind of blend together if I don’t look very closely.