I’d like to get some opinions regarding FIRST’s branding and themes. Lately I’ve found that it is getting harder and harder to market to a wider range of students in schools because of the connotation behind the themes such as in 2016 and 2017, and even 2015 for the most part.
In addition to catering to a pretty “nerdy” crowd that turns a lot of people off, I feel that the additional expenses of branding every season could be reduced if we went back to traditional games and themes.
Other reasoning: the terminology for the latest themes makes a lot of things confusing for an audience or someone who hasn’t read the manual.
tl;dr - why is FIRST so bad at branding for the mainstream? Even the music at events is very off putting for many people because FIRST only lets DJ’s play pre-approved stuff.
It just feels a little too “nerdy” for me to sell to a wider audience of students and mentors who just aren’t into these kinds of things. Isn’t the point to attract a diverse crowd into STEM through FIRST? Am I losing my vision of FIRST or is FIRST failing to uphold that vision with these kinds of themes?
Am I missing something here? So much of the theming feels unnessesary - when I was a student we always had fun and still nerded out - we didn’t need silly themes to accentuate the stereotypical “Robotics Kid.” These themes aren’t really helping me sell the program to students on first impression.