FIRST mentioned in will.i.am article

See here: http://www.digitaltrends.com/computing/intel-names-black-eyed-peas-will-i-am-as-director-of-creative-innovation/

Last paragraph, ‘And will.i.am isn’t entirely new to tech: In addition to being a producer, he introduced a new robotics game at the FIRST Robotics Competition this year.

It seems like Dean really planned ahead when he had Will speak at kickoff. Just look at the publicity! I gotta say, it’s all pretty dope.

::rtm::

Same satchel and kicks from the kickoff.

dope.