A brand new Public Service Announcement (PSA) has been produced for FIRST by Paul Lazarus, and is currently being distributed. Paul is the well-known Hollywood director that has worked with the Championship Chairman’s Award winning teams for the past several years to produce a short film about each CA team. The new PSA, which is planned for distribution around the country, has just been posted on YouTube. Featuring a very special guest, it can be viewed at:
If you want to get it in the theatre you will need to get several things done.
1st - get a bag of money
2nd - acquire a 720px1280 mpeg version, assuming FIRST will provide it and give broadcast clearance.
3rd - contact your local representative of National CineMedia (for Regal and AMC ) to negotiate an ad rate. www.ncm.com
They have room to negotiate and offer special pricing for non-profit educational purposes.
Both the non-profit and commercial television PSA’s you should be able to run for no cost.
The ad should run in the ‘feature pre-roll’ which is the stuff before the movie starts. Typically it runs a variety of 15, 30, and 60 seconds ads. The next block is upcoming movie trailers, then the movie starts.
The PSA is a little short at 51 seconds but that is perfect because you can go to ‘post’ and add a 5 or 6 second frame with a local link for people in your region to go to.
Yaheli Weiss - Deveopment Manager, Weissman Institute
Omer Lavi - Famous Software Engineer
Liron Gurvitz - Networking Start Up
If we only give them a chance…
FIRST ISRAEL - providing tools towards science and technology for youth
Robotics Competition
March 24-25, Nokia Hall, Yad Eliahu
I hesitate to put the contact info on a public forum here lest FIRST get overrun with the same question a thousand times.
I’ll contact the media person there and ask if they can post the hi-quality video on the FIRST site and put a link up on the communications resource page. I should have an answer within 24 hours.
I’ve been talking to the proper folks and here is the deal. As Dave mentioned before it will be distributed around the country. And it is my understanding that FIRST is working on making available a high quality broadcast version that teams and regions can take and tack on “local action content”.
There is plenty of time to add the “local action” and still have it fit in a 60 second broadcast PSA slot. Something like www.my-local-regional-information-hub.com or whatever.
When that day comes we can help teams get the tag added to the end.
I hope I’ll see it publicly often!