I wanted to introduce Exploding Bacon’s new campaign, #FIRSTLikeAGirl!
This video campaign is meant to inspire girls in STEM to pursue their goals in FIRST, and elsewhere! #FIRSTLikeAGirl gives women in STEM a role model to look up to, and a perspective that encourages them to reach beyond the boundaries society makes for them!
We encourage other teams to make tell their own stories by making their own #FIRSTLikeAGirl videos!
That was a very sweet and progressive playlist of videos. I hope the campaign works out well for not only your team, but many others as well, in inspiring more women in STEAM and any future career choices they may make. Good job on the videos, they are very well made and carry a wonderful message along with them
I really like the videos. And how the format works. We have a pile of video we shot years ago and I can think of clips that might work in this format. We never really figured out how to effectively use the footage, but now I think this solves the problem.
Trim the 1st video so that it is 1 minute. That way it can fit into a broadcast time slot. Maybe stretch the others so that it is 1 minute. ( we need Big Al in here for some guidance )
Create a library of the same videos with 1 second (1/2 second might be good enough) black footage, no audio, at the beginning and end of the video. With a URL just below the #FIRSTLikeAGirl logo that has www.firstinspires.org in a smaller font, that is sans serif, and a light’ish font, for easy reading. Kind of like you see here. http://www.youtube.com/watch?v=TedV5R96–0&t=7m56s (This video itself needs a bigger font, and bigger logo.)
Then you can submit it to local tv stations or cable system local access channels and encourage them to play some of this as part of their PSA footage. I think that FCC requirement is still in place. It used to be that in order for a TV station to keep their license they had to do a certain amount of “broadcast community service” - they would roll PSA (public service announcements) as part of their FCC filing. Big Al can jump in and verify this PSA comment if he is watching this thread.
The library of videos for Youtube and for Broadcast can be different only in the fact that you have a black space at the front of the video.
If we could create PSA’s that are out of the box ready for broadcast flow, that would be cool.
A good technical standard to adhere to is the PBS Redbook.
On this specification you can see a lot of technical specs that makes it work for broadcast. Follow the rules for ending the spot on the '0’s, for 60, 30, and 20 second spots. View 20 second spots with a new fresh approach than 30s, not just a cut down version.
I am NOT suggesting that we create spots for PBS with their logo.
This is an amazing campaign, and those videos were on point. Please continue working on this, and the idea of sending the videos to broadcasters is great.
You should show these videos to new team members during preseason to bring to light your supportive environment. This should help to retain more female students, as it made me feel supported, as a female, by watching a women in STEM video with the team during preseason and addressing the issues women generally face in STEM.
I wanted to pass along a couple of links. My company NRG, put together a series of videos from this season and specifically put one together about Women in STEM that highlight the young ladies on both 3735 and 1477.
This is great. I’ve been wanting to launch a Girls in STEM campaign for my own team and I was wondering: how did you get the support needed for this from the team members and mentors? I have a few students on my team that are skeptical of such a campaign. Thank you!
There is an important sub-thread here. Most people, and rightly so, object to a pro-(fill in the blank) system of equality. They just simply want everyone to be treated equally, and given equal opportunity, period.
A good message can do is convey ‘identity’. When the viewer sees the video or picture they think - “I see someone that’s like ME, maybe I can to that too.”
I have interviewed students about recruiting and a comment I get is that “when the first time I walk in and look around, is this a group of people that I can be with, work with, be friends with? Are they like ME?”. ( Sounds like a job interview )
I am an old guy and have lived in the pre-civil rights era and I have seen a lot of things in my life!
Right now there is a movie that was released just a few days ago on HBO called “All The Way”. It is about the life of President Lyndon B. Johnson during his tenure as President. It was a difficult movie to make because it had to take thousands of pages of historical facts and reduce it to 2 hours of script. Some areas of his life you could write a book on and it was reduced to two or three lines of script.
When you watch the movie, play close attention to all the roles people play, black and white, male and female, in that movie. Look at who is serving the food, and who is eating the food, shining the shoes, wearing the shoes, etc.
Kids are sponges. They learn all day long, not just in school, but from the time they wake up to the time they go to sleep.
Kids are going to “be what they see”. ( which coincidentally is a good piece of advice for mentors )
I know it sounds very cliche, those posters where you look at them and say, wow, that was really staged, they have everyone archetype person in the universe in the photo, but nevertheless, it is important to create messages where kids can see and identify with the person and make a connection.
This is a chance to do a really good job at this and not be over the top and overbearing about it. Thread the needle !!
I am excited to hear the comments, as others here noticed the FIRST Like a Girl videos are meant to be positive, encouraging and personal.
I love the girls on my team and noticed that confidence seems to be a huge aspect of girls not joining and/or stepping up more. I wanted to help girls see others girls like them doing really cool stuff and think, “Hey that’s cool! I could do that too!” And, I have already seen the confidence of the subjects of the videos increase in the way they interact with me. It is so encouraging!
Key points to help your team see the value.
Positive Message. “Encouraging girls to join the FIRST community without bringing up equality or gender treatment.” as The Swaggy P mentioned in a previous reply. No negativity, comparisons or blame – just celebrating what they do and love about their experience.
Personal Stories. Helping prospective girls see the “real” girls on our team and what they are involved in, so maybe they can relate to some of the girls and the type of things they like and give it a try.
This is not a big investment of time to create and commit to. You can do 1 video and see what kid of response you get. Ours has been overwhelmingly positive and supportive.
This program was conceived by, interviews are done by and edited by females. I don’t think this is necessary or practical for every team, but hopefully knowing the background of the initial endeavor helps.
Not everyone will interview well on camera. And, often not the ones you think will. Our subjects have been some of our quietest kids. And, they came across GREAT!
The interviewees are given final approval on the videos. This is really important. No one wants to “look stupid”. Control gives them the confidence to know no one will make them “look bad”. It has been a huge selling point for their interviewees. No one has yet to object to their video
We are also working on personal stories of the boys on the team as well. Because we want boys to be able to relate to our team members as well. The students are excited to share their stories and I look forward to seeing how this helps with our recruitment and their confidence in the coming season too.
On a more technical note… it also really helps that we have organized video with an uncomplicated structure, simple and to the point. They have been fairly easy to put together.
– Filming takes about 10-15 minutes per student. Setting up, placing the microphone, rewording and repeating as necessary.
– The girls have been really thoughtful about their “robotics story”. But we also have some interview questions to help make sure we have enough content.
– We include 5-7 pictures of their involvement.
– And, keep each to only about a minute. (I will be looking into the other recommendations made)