Real robots have curves!

The curve on the back of Feynman here was designed with a french curve. While subtle, it catches the eye.
Grace Hopper (our team’s name progenitor robot) was full of lovely curves on her side plates. They could have more easily been straight cuts. But lines are usually less sexy than curves.

Chuck had plenty of curves with offset and overlayed lightening patterns. It created a wonderful visual effect as he was viewed from different angles.
I specifically picked robots that 95 has made that were not painted, but painting is worth discussing along side this. We are huge fans of a quick shaker-can paintjob, just one coat, with a concise and planned color scheme. This takes good aesthetics to the next level.
Our 2017 robots, Wilbur and Orville, side-by-side show how aesthetics can be improved with a cohesive color scheme.
Instead of just painting everything one color (sorry #allblackeverything) picking different colors to highlight mechanisms or interesting shapes present in the design makes it pop. The unpainted practice robot looks more like a silver blob in comparison. However, you have to have those interesting shapes in your robot to start with!
To drive this point home, here is our 2018 competition and practice robots next to each other. The paint and cleaner wiring show off the robot well. While these robots have fewer interesting shapes than the others, we make the most of it by painting the chain maw red.
TL;DR - you should design in interesting shapes, even if it is a little harder, and make sure that these choices are cohesive. Coordinate your color scheme to highlight these interesting parts. Keep everything else clean. The clutter of wires, tubes, or poorly laid-out sponsors will detract from the robots aesthetic.
But don’t take my word for it. 118’s coordinated coloring has been wowing people since 2010. They contrast gold with white to highlight mechanisms and shapes on their robots to great effect.