Honestly, given how little media attention our programs get, we’re at a stage where almost any media exposure is good exposure.
Short of being involved with commercials/shows that promote abhorrent behaviour (drugs, crime, etc), I think we need to be aggressively getting our robots as much media time as possible.
We need to stop being so picky about whether or not the “FIRST ideals are being PERFECTLY represented” in every media opportunity we’re presented with. They won’t be.
We also need to stop being apologetic if we do take part in such a media opportunity. Be genuinely proud that your got your robot out there at all.
Consider for a second that “making FIRST loud” will also be an iterative process. We will inevitably have a lot of not-so-great media exposure where things won’t come out perfectly. The only way to improve that is to keep doing more until it gets better…
There’s nothing wrong with the commercial. Kaiser Permanente is probably one of the better HMOs in the US - not that I would know being a Canadian. It’s effective in portraying that they have products suited to people with varying interests - including us nerds and geeks who like to build robots in our spare time.
I don’t read anything more into it than that, and neither should you.
If you don’t like the commercial, go find another opportunity to do a better one.
P.S. It’s actually refreshing to see that media recognizes that “nerds” like us are people who should be listened to, and catered to (instead of being minimized, shunned and ridiculed). Someone in mainstream media actually made a list of the people they wanted to “identify with” and it included: dog-walking lady, retiree sitting on the patio, young urban professional, mini-van mom, shlumpy student, skilled tradesman (guitar) guy… and now obsessive compulsive FIRST mentor.
Notice how it didn’t include previously popular media choices such as random sports playing/working out in the gym/yoga/painter/musician/skateboarding person?
I did
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