I’ll back you up on this, this is the first thing I thought of when I saw #serveAyear. Sounds like they’re getting some new kind of mentor/volunteer involvement from them or a similar program (Teach for America?).
It’s FAR too early do be doing the whole “OMG game hint!” thing…
I also agree with that hashtag. It really can’t be an endgame or an addition to the game. Unless if Americorps VISTAs is sponsoring this addition. In all reality it is most likely going to be a announcement that they will be attending the world competititon
I’m pretty sure an American service campaign is not in direct partnership with an organization in Blackburn (in Great Britain).
EDIT: I’ve looked for contact email, anyone got one to notify them. It’s a pretty harmless mistake.
EDIT2: Emailed ServiceNation, who seems to be heading the campaign. Hopefully they will know what to do.