http://www.macminute.com/2004/03/11/toronto
This nice little Toronto sub station has been run over with iPod ads, from the stairs to the walls to the newspaper bins! It’s cool, but wierd…
It’s probably just me, but I’d love it if Apple dropped their advertising budget to the point where they can drop the prices on iPods. Imagine how much that would increase their sales. 
I think it is good marketing and have taken a marketing class thats saying something. Its not like its a bad product.