“Influencer” says you need to target 6 key areas to ensure a culture shift/change or effort occurs:
When looking at the assignment, Dean’s Homework does an excellent job with Structual Ability (submission website and tips), Social Ability (forms and easy links and explaining in a public forum). The “tips” are really the only “presonal ability” element, and honestly the rhetoric that it must be exactly 2 minutes (not 1:59, not 2:01) with tight editing and blah blah blah sounds a bit imposing for folks that are not video producers.
On the motiviation column, Dean loosely sights FIRST’s desire/motivation, but then does little to explain the social motivation, and there was virtually no tie-back to personal motiviation.
Dean spends 1:40 seconds explaining his desire for material: http://www.youtube.com/watch?v=UBkoDB6ky1M&feature=youtu.be
But having watched it 2-3 times, I ask, “What is in it for me?”
I realize this isn’t a “Chairman’s attitude”, but let’s face it, the vast majority of FRC are not Chairman’s teams (yet).
Hallry wants to know why? IMO it was a lack of solidly hitting all 6 areas of influence.
Had FIRST offered (and there is still time), for a reduced or free entrance fee for the top 10 or top 100 submissions… Or a sweet Video camera to the best produced, a laptop to the best story, and championship bid to the most inspirational… I think they would have gotten a ton more material. Instead of focusing on the quality/tight editing, if they just asked for the stories in 1-2 mintue format, they could have found some awesome stories, filtered those out and then asked those folks for a re-do.
For those of you that follow my posts/thoughts, you might have guessed that my biggest/ most upsetting thing for the new points structure was not adding in a points section for a “complete Chairman’s submission”. If I was on the points committee, that is probably the most important thing I would have gone to bat for (2-5 points for a complete chairman’s submission).
So, to re-wind the clock, imagine some of the incentives I suggest were put in place. Then imagine that in the email blast, you received a notice about how “Some of the best and brightest teams have already submitted”.
Imagine that the teams that submit are then asked by FIRST to help 2 more teams make a submission and we will give you producer credits…
I don’t fault FIRST in not seeing this as it is a very high level organization. It has always assumed that if it throws out a noble goal, then folks will want to go for it. While some do, others require the carrot, the tools, the social connection, and the social support system to help go for that goal.
Maybe if we treated a few other areas of FIRST like we treat the robots*…
*In successful areas, the social, structural, and personal motivations/abilities are taken care of:
Kit bot, build it classes, strategy programs, tutorials, key awards linked to doing well in those areas…