There are three important parts of recruiting, whether you’re trying to grow your robotics team, sports team, French club, branch of the military, or church:
- Get the word out to people that you are recruiting, and what for. By itself, this will only interest the people who already want to do robotics.
- Getting people interested who don’t know they want to do the thing you’re doing.
- Let people know where to be and when to be there to join. This is a neccessary thing, but nowhere near a sufficient one. The idea here is that anyone you hooked with #1 and/or #2 shouldn’t miss out because they didn’t know where to go.
Posters are great for #1 and #3, especially if you can get them in locations visible to most or all of your target audience, and they have enough pop/eye candy/bright colors/provocative wording to get a few seconds of people’s attention. They’re not so great at #2 - this just about has to be a person-to-person pitch, because people who don’t think they’re interested in robotics aren’t going to read a poster with your robotics manifesto. So yes, do posters! If you’re hoping to recruit more than a small handful of people, posters are just the beginning.