Are you a rookie team that is looking to find its identity? Or perhaps you’re a veteran team that is just looking to refine its image. If so, you should check out Roaring Riptide’s (Re)Branding Guide!
In this document, we discuss the importance of having a positive team image as well as the (for the most part) small changes our team made last season to allow us to earn the Imagery Award at the Orlando and South Florida Regionals! Feel free to share this link, let us know if you have any feedback, and if the document inspires your team to make any improvements to your team’s image, let us know by tagging us on social media @frcriptide4118. #RiptideRebranding
Great stuff! 3946 has always been pretty decent on the team imagery, but two of the cleanups they’re doing this year are standardizing pants colors, and requiring that the pit shirts be buttonned (IMO, unbuttoned pit shirts are worse for branding than no pit shirts at all). Khaki pants unfortunately, but at least its a standard.
Great document! A lot of thought goes into making the parts of the robot work well together, but a lot of teams don’t think at all about making their branding similarly cohesive. In my time on 423 we made a lot of the mistakes you listed. I am going to share this with them, and I think if they follow the steps you outlined it can really help them gain some name/brand recognition.