Jk they already sold the t-shirts for like $3
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No. Just no. 
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Dean’s just figuring out the “Social Media” works. Give him a break.
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From a presentation from a DEKA representative 4 years ago at Purdue:
“Up until recently, the company had 150 employees. 149 were engineers and 1 was marketing. Dean is the soul person in charge of running that portion of the company.”
I read running as ruining oops. Probably also true… /j
Who is even doing social media for FRC anymore after Jamee Luce left?
From my understanding they contracted it out now.
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Total guesswork here, but would likely just be the responsibility of their Marketing department, just as they have with their other social platforms (‘main’ FIRST and the program-specific pages)?