Our team is currently working on revamping our sponsorship program and working towards gaining new and having better retention of our sponsors. Right now I’m working on brainstorming some sponsorship benefits and already have the basics like company logo on our shirts/robot, shop tours, etc.
I was wondering if anyone else had ideas for rewards and benefits for sponsors. What can our team offer these companies that makes them want to give us money?
Sounds like you already have a solid base to go off of, thats great! What ive personally found is that sponsors love to be involved. We invite ours to pretty much all our events including kickoff. It keeps us relevant to our sponsors and is a great opportunity for us to network with them. We also used to have supporter shirts that we gave to sponsors/their employees. In the end its great your team is putting extra focus on your sponsors, it helps out a lot, good luck!
Sponsor dependent, but privately showing off the robot on a Friday afternoon by invitation to their space (especially for more mechanically based sponsors) is nice. Offers a cool thing for employees at a business at the end of the week and makes management look good.
Never underestimate this; the vast majority of managers crave these opportunities for good (and sometimes bad) reasons.
That’s a really good idea! I love the supporter shirts. Thank you!
Oh that’s an awesome idea, thanks!
Some of the things I have scene or my team has offered in the past, plaques with team and/or robot photos, team shirts clean or signed by the team, team banquet invites (seen them both before, after or during the season), any swag your team normally hands out at events, mention them in social media posts your team does during the season/events, as other said offers for demos, and putting their name on your pit banner/backdrop.
Its important to look for ways to give something back to sponsors. Company logos on shirts, bots, and banners is good but who sees them that the sponsor values? A bunch of FRC kids seeing some company’s logo isn’t that valuable. It varies but a lot of companies are very interested in social media content. Find the company’s social media person and find out how you can work together to deliver a series of posts. Maybe your team posts items and the sponsor reposts and links. Get all those photos of the company logo on shirts, banners, and bots and put them in a social media post that the sponsor can share to its desired audience. Now you’re getting a sponsors interest. Or maybe you make content directly for a sponsor, like a sponsor interview of team members.
Everything is content. Social media is a marketing tool.
That also means that the team’s social media quality may need to elevate. Its not just a way to communicate with students at your school, but look at it as a way to attract and impress sponsors.
Might have to pry the accounts away from the lead mentor for the team leaders to be responsible for this to get that kind of content. He’s got enough on his plate and the kids are probably better at creating content and have more time.
But i love your ideas of making content for their pages about what they’re sponsoring.
Our intent is to provide sponsors with a sense of pride and accomplishment for unlocking our students.
As for cost, we selected initial values based upon data from registration and other adjustments made to advancement rewards. Among other things, we’re looking at average per-company donations on a daily basis, and we make constant adjustments to ensure that companies have challenges that are compelling, rewarding, and of course attainable.
We appreciate the candid feedback, and the passion the community has put forth around the current topics here on ChiefDelphi.
Our team will continue to make changes and monitor sponsor feedback.
A Thank you gift could work for any local companies, something as simple as a 3D print of the bot could make the relationship with that business even stronger ( basically giving the company more of a insentive to donate and giving them gifts in return ).