What's wrong with this picture?

So after a productive day in the shop, we decided to have some fun, and our tape measure was magnetic.

https://drive.google.com/file/d/0B8ega820kHkPVEV5SUNsV3ZidXJ5bVhERUVjQXBCelBNT0xn/view?usp=sharing

You can’t tell what you’re trying to show in the photo?

After much searching, the tape measure is near the fire extinguisher.

That is a very, very strong tape measure.
May I ask what brand it is?

Oh I see it now. Blends in with the other 50,000 conduits.